Intelligence Report*
January 19, 2026
The Psychology of Color in Design
1 min read
Color Psychology 101
Did you know that the color blue suppresses appetite, while red induces hunger? Colors are not just visual; they are emotional triggers.
- Blue: Trust, calm, stability. Used by banks and tech giants (like us!).
- Yellow: Optimism, clarity, warmth. But too much can cause anxiety.
- Green: Peace, growth, health. The easiest color for the eye to process.
Next time you design a space or a slide deck, choose your palette intentionally. You are painting emotions, not just pixels.