Intelligence Report*
January 19, 2026
The Paradox of Choice
1 min read
Why Less is More
Barry Schwartz's "The Paradox of Choice" teaches us that while some choice is freedom, too much choice is paralysis.
- Maximizers try to make the perfect choice and are often miserable.
- Satisficers make a "good enough" choice and are generally happier.
In a world of infinite content, curation (limiting choice to the best options) is a service to mental health. That is why Qurated Space exists.